Zeroboard is developing an app Zeroboard zeroboard " that calculates CO2 emission amount from personal activity and carbon offset those emission amount . This app is designed to be linked to social media so that each individual's decarbonization actions can be widely shared, and can be used as a promotional and branding tool, especially for companies that operate consumer businesses, and for environment-related campaigns.
Make environmental considerations your own by making your personal emission amount visible
To achieve carbon neutrality, it is important that not only countries and companies but also consumers work together. "zeroboard me" was developed based on the idea that efforts are needed to change consumer awareness and encourage behavioral change in order to curb climate change caused by global warming. Visualize CO2 emitted from an individual's daily life raises awareness that any activity involves CO2 emissions, leading to a closer awareness of the importance of environmental considerations.
[Showcase] Zeroboard and NORA hair salon Hair Salon collaboration
Zeroboard has partnered with NORA hair salon, which operates 11 beauty salons both in Japan and overseas, to launch the "zeroboard me x NORA hair salon" app. NORA hair salon Shibuya is a beauty salon that continues to spread new culture and is particularly influential among young people. By appealing to its main customer base of millennials and Gen Z in their 20s and 30s, the app aims to spread information from them and spread a carbon-neutral culture that considers environmental friendliness to be cool.
The process from CO2 calculation to carbon offset with " zeroboard me x NORA hair salon "
1. Customers visiting the beauty salon select their hair length and the treatment menu they received at NORA hair salon using the " zeroboard me x NORA hair salon " app.
2. Your CO2 emission amount will be calculated and the amount required to carbon offset those emission amount will be displayed.
3. Customers can voluntarily offset their carbon offset.
4. A photo frame certificate listing the amount of CO2 produced will be issued on the app, and you can create your own original certificate by inserting a photo of your new hairstyle.
5. Then, by posting the certificate Create on social media, you can share with your followers that not only did you get a new hairstyle with NORA hair salon, but you also offset the CO2 generated by the treatment.
Using social media to appeal to Gen Z
This initiative takes advantage of the high level of awareness among Generation Z and their ability to spread information, and the more it spreads, the more widely known NORA hair salon's efforts will become, which will not only raise awareness of environmental awareness but also improve the branding of NORA hair salon, the company that provides the app.
We provide this as a tool that not only allows consumers to understand the amount of CO2 emitted through their activity, but also encourages them to make a change in their behavior toward decarbonization by actually paying for carbon offset.
